Author Archive

David Schulhof

David Schulhof has over twenty years of marketing-related senior leadership experience building start-up businesses, handling aggressive corporate and client leadership roles, and solidifying profitable C-level relationships at Fortune 1,000 companies in technology, business and consumer product sectors. David is a serial entrepreuer, whose first company was sold to Logitech. He co-founded the Betty Mills Company, which is the No. 1 online destination for janitorial and facility products.

David’s most recent endeavor is with Business Calcium, an eCommerce incubator. Business Calcium focuses on partnering with manufacturers to Build, Operate, and Market online revenue channels.

What is the Purpose of Your Website?

lapt

What is the purpose of your website? This is a multiple choice question: (A) Our website is for current customers and prospects who have previously heard of our business and want to learn more. (B) Our web site should help us reach new customers – ones who have never heard of us but are looking for the product or service we offer. (C) All of the above. (D) None of…

Read more Leave a comment

Are You Really Ready for Social Marketing?

social-t

We have the good fortune to speak with many manufacturers in the process of developing potential partnerships and often hear prospective partners ask a lot about social marketing and Twitter campaigns.   As part of the process of honoring the request we do an analysis of their existing online profit center.  Following the analysis, we schedule a time to discuss what next steps need to be taken to prepare for social…

Read more Leave a comment

Why You Need a Direct-to-Consumer Online Sales Channel

why-you-need-a-direct-to-consumer-online-sales-channel

Many companies market their products through traditional sales channels with master distributors, distributors, and dealers all playing a valuable role. Strong distribution channels, or outlets, are a hallmark of a solid company. However, even the most traditional company, heavily reliant on distribution partners, can still greatly benefit from developing a direct-to-consumer sales channel. Here are the Top 5 Benefits of a Direct-to-Consumer Sales Channel: New Product Introductions. Introduce new products…

Read more Leave a comment

The Mindset for Growth: Website vs. Online Profit Center

dotcom

The daughter of one of our team members recently graduated from FIDM in SF and chose to apply her skills and talents through the development of website designed to help fashion designers with the unpleasant side of creating a fashion business. She built a beautiful site, applying the latest SEO techniques, quality content, consistent updates and all the other steps the daughter of someone in the industry would employ. One…

Read more Leave a comment

Conversion – The “It” of Online Business

conversion-the-it-of-online-business

Attention all CEO’s, we hear you! You like the idea of your company or brand doing more “social” marketing. You want to see growth in the use of mobile. While Social Marketing and mobile apps and services are tools to be employed by manufacturers selling direct, they are tools to be applied to a well designed, fully optimized, frictionless online profit center. Traffic, even socially generated traffic costs money/time to produce. In…

Read more Leave a comment

The 80/20 Rule

the-8020-rule

I read a book recently which changed my life. It is called The 80/20 Principle: The Secret of Achieving More with Less. I’ve read many business books, and this one has had one of the largest impacts in the shortest time. First: the concept. What is it with this 80/20 rule? The Pareto principle, or the 80/20 rule, is the law of the vital few. About 80% of effects come…

Read more Leave a comment

Win the Startup Game

win-the-startup-game

Starting a company is a big undertaking, certainly not to be taken lightly. I consider the commitment on par with getting married and starting a family. I’ve had hundreds of top entrepreneurs share their experiences with me about starting a company from the ground up. From their wisdom, and my own startup experience, I developed this list to take to heart, before you start. There are some clear lessons to…

Read more Leave a comment

Hire The Best

While most people tend to think managing employees is the most difficult task a business owner has, it is my belief that recruiting and hiring talented employees is even more difficult. If you hire the right people, managing becomes much easier. When reviewing resumes and interviewing prospective employees, it is important to question if this is the right person for the job. You can never be too sure of the…

Read more Leave a comment

Why You Need Direct-to-Consumer Online Sales Channel

Many companies market their products through traditional sales channels with master distributors, distributors, and dealers all playing a valuable role. Strong distribution channels, or outlets, are a hallmark of a solid company. However, even the most traditional company, heavily reliant on distribution partners, can still greatly benefit from developing a direct-to-consumer sales channel. Here are the Top 5 Benefits of a Direct-to-Consumer Sales Channel: New Product Introductions. Introduce new products…

Read more Leave a comment