Marissa Levin more than doubled her revenues at Information Experts in the past three years, and she’s the first to tell you she couldn’t have done it alone. Her secret sauce: A great advisory board. About three years ago, the founder and CEO of the 18-year-old strategic communications consultancy turned to a mentor for help...
What is the Purpose of Your Website?
August 22, 2011 by - Posted in Online Business
What is the purpose of your website? This is a multiple choice question: (A) Our website is for current customers and prospects who have previously heard of our business and want to learn more. (B) Our web site should help us reach new customers – ones who have never heard of us but are looking...
Twitter Crash Course Part 1: Basic Intro and Vocab Lesson
August 15, 2011 by - Posted in Social Media
Part 1: Basic Intro and Vocab Lesson Thanks to the web2.0 phenomena, social media marketing has gone from zero to hero in a few short years. A lot of marketing managers and company execs are still standing around wondering what all these social media tools are, how and why they can help, and how to...
Are You Really Ready for Social Marketing?
August 8, 2011 by - Posted in Online Business
We have the good fortune to speak with many manufacturers in the process of developing potential partnerships and often hear prospective partners ask a lot about social marketing and Twitter campaigns. As part of the process of honoring the request we do an analysis of their existing online profit center. Following the analysis, we schedule...
Why You Need a Direct-to-Consumer Online Sales Channel
August 1, 2011 by - Posted in Online Business
Many companies market their products through traditional sales channels with master distributors, distributors, and dealers all playing a valuable role. Strong distribution channels, or outlets, are a hallmark of a solid company. However, even the most traditional company, heavily reliant on distribution partners, can still greatly benefit from developing a direct-to-consumer sales channel. Here are...
The Mindset for Growth: Website vs. Online Profit Center
July 25, 2011 by - Posted in Online Business
The daughter of one of our team members recently graduated from FIDM in SF and chose to apply her skills and talents through the development of website designed to help fashion designers with the unpleasant side of creating a fashion business. She built a beautiful site, applying the latest SEO techniques, quality content, consistent updates...
Conversion – The “It” of Online Business
July 19, 2011 by - Posted in Online Business
Attention all CEO’s, we hear you! You like the idea of your company or brand doing more “social” marketing. You want to see growth in the use of mobile. While Social Marketing and mobile apps and services are tools to be employed by manufacturers selling direct, they are tools to be applied to a well designed,...
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