Build

Strategy & Marketing Consulting
Analytics analysis. Set up and/or recommend improvements on existing records. Stay up to date with all successes, any issues with the site, current trends, and more. It is imperative you are receiving the correct data about your online performance from analytics. Timely online performance information from analytics.

Brand Naming/Tag Lines/Positions
Revamp an outdated logo or let us develop a your new brand positioning from logo to mission to color pallet.

Copywriting
If words aren’t your strong point, we’ve got you covered.

Design
World class designers at your service for all website and marketing collateral designs.

Website Build
Set up your web hosting configuration and code your website using Magento Commerce platform or WordPress, depending on the complexity of your project. This production follows the copy and design that are determined in previous steps. All content will be added to the website; Google Webmaster and Google Base will be connected to the site.

Website Optimization
Landing Page Optimization. Add basic eCommerce fundamentals to the site (decrease number of clicks it takes to purchase, improve ease of usability, etc.) to improve conversion rates. Update landing pages so visitors will engage in ways that will lead to completing a transaction.

Sales Funnel Optimization. Review and optimize entire checkout process, from the product page through the shopping cart, checkout pages, until the order confirmation page. Reduce cart abandonment.
Website Maintenance & Continual Optimization. Ensure the website is maintained – focusing on outdated content, broken links and any other issues website visitors may encounter. Ensure content is engaging and has strong calls to action. Improve interaction with visitors via form and user generated content area improvements.

Any custom extensions/plugins/modules that are identified during this phase will be installed, varying from client to client.

Operate

Maintain user experience with continual improvement in functionality, including content update as a result of marketing promotions, as well as product additions. New features that require further site customization will be added.