Business Calcium Blog

Websites versus Online Profit Centers

How much will you lose by not having your online sales channel developed and marketed properly? My nephew can build me a website for $2500. Why does yours cost so much? I used to get this question a lot. Now I mostly pre-empt it, so I hear it much less. One has to decide if their goal is to have a website or an online business. A website requires much…

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Arm Yourself with an Advisory Board

advisor

Marissa Levin more than doubled her revenues at Information Experts in the past three years, and she’s the first to tell you she couldn’t have done it alone. Her secret sauce: A great advisory board. About three years ago, the founder and CEO of the 18-year-old strategic communications consultancy turned to a mentor for help in growing Information Experts. “My company was stuck at $5 million,” she says. “I couldn’t…

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What is the Purpose of Your Website?

lapt

What is the purpose of your website? This is a multiple choice question: (A) Our website is for current customers and prospects who have previously heard of our business and want to learn more. (B) Our web site should help us reach new customers – ones who have never heard of us but are looking for the product or service we offer. (C) All of the above. (D) None of…

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Are You Really Ready for Social Marketing?

social-t

We have the good fortune to speak with many manufacturers in the process of developing potential partnerships and often hear prospective partners ask a lot about social marketing and Twitter campaigns.   As part of the process of honoring the request we do an analysis of their existing online profit center.  Following the analysis, we schedule a time to discuss what next steps need to be taken to prepare for social…

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Why You Need a Direct-to-Consumer Online Sales Channel

why-you-need-a-direct-to-consumer-online-sales-channel

Many companies market their products through traditional sales channels with master distributors, distributors, and dealers all playing a valuable role. Strong distribution channels, or outlets, are a hallmark of a solid company. However, even the most traditional company, heavily reliant on distribution partners, can still greatly benefit from developing a direct-to-consumer sales channel. Here are the Top 5 Benefits of a Direct-to-Consumer Sales Channel: New Product Introductions. Introduce new products…

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The Mindset for Growth: Website vs. Online Profit Center

dotcom

The daughter of one of our team members recently graduated from FIDM in SF and chose to apply her skills and talents through the development of website designed to help fashion designers with the unpleasant side of creating a fashion business. She built a beautiful site, applying the latest SEO techniques, quality content, consistent updates and all the other steps the daughter of someone in the industry would employ. One…

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Conversion – The “It” of Online Business

conversion-the-it-of-online-business

Attention all CEO’s, we hear you! You like the idea of your company or brand doing more “social” marketing. You want to see growth in the use of mobile. While Social Marketing and mobile apps and services are tools to be employed by manufacturers selling direct, they are tools to be applied to a well designed, fully optimized, frictionless online profit center. Traffic, even socially generated traffic costs money/time to produce. In…

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Win the Startup Game

win-the-startup-game

Starting a company is a big undertaking, certainly not to be taken lightly. I consider the commitment on par with getting married and starting a family. I’ve had hundreds of top entrepreneurs share their experiences with me about starting a company from the ground up. From their wisdom, and my own startup experience, I developed this list to take to heart, before you start. There are some clear lessons to…

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Why You Need Direct-to-Consumer Online Sales Channel

Many companies market their products through traditional sales channels with master distributors, distributors, and dealers all playing a valuable role. Strong distribution channels, or outlets, are a hallmark of a solid company. However, even the most traditional company, heavily reliant on distribution partners, can still greatly benefit from developing a direct-to-consumer sales channel. Here are the Top 5 Benefits of a Direct-to-Consumer Sales Channel: New Product Introductions. Introduce new products…

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