Search Engine Optimization
Optimize all site content and copy so it is keyword rich, increasing organic and paid search results.
In-site Link Building.
Optimize Media Search Results with Keyword Rich Content. Naming media with highly relevant keywords for improved search results.
Keywords. Conduct research into current search engine results and compare against competitive landscape. Develop a core list of keywords in which you can monopolize on in the organic and paid search realm to employ various to facilitate higher search results bringing more traffic to the website and expanding reach from those who previously know of the product to those conducting random searches. Log keywords and figure out which we can be successful with, add content to website and market paid ads with those keywords.
Pay Per Click Advertising / Search Engine Marketing
Promote the website by increasing their visibility in search engine/social media result pages. Using specific identified keywords, pay for placement of ads on Google AdWords and Facebook placement.
Set up. Build templates for newsletters / transactional, triggered auto-response emails (abandoned cart, thank you for subscribing, etc.).
Broadcast. Drive education / awareness to subscribers and prospects with up to date awareness of promotions and news (think new retailers, announcing purchase access via website, etc.).
Database. Manage subscriber list (opt in/opt out).
Build Subscriber List. Grow list with targeted prospecting emails and promotions to increase email subscription.
Social Media Marketing / Reputation Monitoring
Create Facebook pages, Twitter handles, and YouTube Channels, among others, if none currently exist. Work with partner to generate content and to post effectively and efficiently, leading to growth in fans, followers and views. Use social media to handle customer service issues quickly and professionally. Create custom branded Facebook, Twitter and YouTube backgrounds, images, and content to maintain branding from website through to social media.
Data Collection. Add or update email collection box to the homepage and run specific promotions to increase email subscription rates.