HTY Gold

Print is dying. HTY Gold (aka Pacific Specialty Oils, Inc) wanted to create a direct to consumer online sales channel for its top selling product line.

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Problems

In the past, the company has relied on dealers and print advertising to generate sales. The were finding print had become too expensive to sustain. Their online presence was minimal and their current site of poor design and very out of date in every way.

What we do (Solutions)

We evaluated the situation. Once we were certain we could help, we developed a plan and executed on it.

    Step 1: Design a new website.
    Step 2: Build and launch site.
    Step 3: Optimize based on data, and continue to ramp marketing efforts.

Results

HTY Gold is getting the highest ROI on marketing in its history. BC more than doubled the expected sales and return on marketing dollar invested.

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