Business Calcium Blog

Competitive Advantage: Juggling Six Balls


Four times the revenue growth, twelve times the stock performance, and over 700 times the profit growth over an eleven year period. What competitive advantage led to this huge margin in performance of one group of companies over another in similar industries? In a landmark study of over 200 firms by Harvard professors John Kotter and James Heskett, it was found that companies which equally focus on three key stakeholders…

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